Priscilla Ojo’s Mistake? Nigeria’s Sweetheart Signs Itel Deal Amid Rival Brand Blunder

Priscilla Ojo, Nigeria’s beloved sweetheart, has sparked debate with her latest move: a multi-million naira endorsement deal with Itel Nigeria, announced today. While the Nollywood actress and influencer’s star power continues to soar post her lavish wedding to Tanzanian singer Juma Jux, her decision to align with Itel while tied to rival brand Tecno Mobile has raised eyebrows, with many calling it a costly misstep.Priscilla, daughter of Nollywood queen Iyabo Ojo, shared her excitement on Instagram: “From signing my wedding certificate to signing with @itelsmartlife @itelnigeria, life is magic!” The Itel ambassadorship tasks her with promoting smart tech to her 3 million Instagram followers. Yet, X users like @Mrs_Davido slammed a PR gaffe, pointing out Priscilla flaunting a Tecno product during the reveal, labeling it a “brand loyalty blunder.” Others, like @TheNigerianVoic, still cheered her charm, calling her “Nigeria’s sweetheart.”With past deals including BOZ Diamonds and her own Priscy’s Closet, Priscilla’s influence is undeniable. However, juggling rival tech giants may tarnish her carefully built brand. Fans on X, like @NollywoodTimes, remain supportive, but critics warn this clash could cost her credibility.